A Corporate Communications-Brand Manager manages and enhances the internal and external image of the company. Their role is to develop and implement communication strategies that promote the brand and build positive relationships internally between employees and with the communities they reside. This role will be responsible for writing and editing content for internal and external public communications and advertising campaigns, as well as co-managing the public relations of the company. Their responsibilities also include co-managing the company's social media accounts, creating visual content such as videos and images, and ensuring that all branding efforts are consistent across different platforms. They work closely with other departments such as marketing, operations, and other major functions to ensure that the company's messaging is consistent across all communication channels. A successful candidate for this job must be a strategic thinker, have excellent communication skills (both written and oral).
• Develop and implement communication strategies to effectively communicate brand messages to internal and external audiences.
• Manage public relations efforts including media relations, press releases, and crisis communication.
• Co-manage content for social media, websites, and other communication channels.
• Conduct market research to understand target audience behavior and preferences.
• Analyze and report on brand communication metrics to measure the success of strategies.
• Manage budgets for brand communication efforts, including advertising spend and agency fees.
• Build relationships with industry influencers within the company and stakeholders to increase brand awareness and credibility.
• Stay up-to-date with emerging communication technologies and trends to ensure the brand remains relevant and competitive.
• A moderate amount of travel to HEXPOL facilities across US and MX
• Bachelor's degree in Public Relations, Communications, or a related field.
• Experience in lieu of education is acceptable.
• 3-5 years’ experience at a corporate level communication role is preferred.
• Deep understanding of brand strategy, digital marketing, and social media marketing.
• Experience in working on marketing campaigns, and creating content.
• Ability to work with various teams, manage budgets, and develop strategies to help brands succeed.
• 5 years of experience in an Organizational Communications role will provide the practical knowledge needed.
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